{
 "publisher": "Qravitas",
 "url": "https://qravitas.com/insights/",
 "license": "https://creativecommons.org/licenses/by/4.0/",
 "asOf": "2026-11-02",
 "rules": {
  "minSample": 300,
  "minBreakdownRow": 40,
  "dedup": "one company per website, latest reading",
  "siteConfidence": "high or medium"
 },
 "statistics": [
  {
   "id": "how-many-company-websites-use-hubspot",
   "url": "https://qravitas.com/insights/how-many-company-websites-use-hubspot.html",
   "question": "How many company websites load HubSpot?",
   "answer": "5.3% of company home pages Qravitas read load HubSpot, a floor because some tags wait for cookie consent.",
   "value": 5.3,
   "unit": "%",
   "sample": 5821,
   "population": "Company home pages Qravitas loaded and read successfully, where the website is confirmed as the company's own.",
   "method": "Each home page was loaded in a real browser as a first-time visitor, and its network requests and markup were checked for the tool's known signatures.",
   "breakdowns": [
    {
     "by": "Market",
     "rows": [
      {
       "group": "United States",
       "pct": 8.7,
       "k": 257,
       "n": 2951
      },
      {
       "group": "United Kingdom",
       "pct": 3.4,
       "k": 7,
       "n": 203
      },
      {
       "group": "Japan",
       "pct": 1.9,
       "k": 4,
       "n": 206
      },
      {
       "group": "India",
       "pct": 1.8,
       "k": 30,
       "n": 1657
      },
      {
       "group": "Germany",
       "pct": 1.8,
       "k": 5,
       "n": 274
      },
      {
       "group": "Other markets",
       "pct": 1.3,
       "k": 7,
       "n": 530
      }
     ]
    },
    {
     "by": "Sector",
     "rows": [
      {
       "group": "Technology and software",
       "pct": 14,
       "k": 71,
       "n": 507
      },
      {
       "group": "Industrials and manufacturing",
       "pct": 7.3,
       "k": 51,
       "n": 696
      },
      {
       "group": "Real estate",
       "pct": 6.8,
       "k": 4,
       "n": 59
      },
      {
       "group": "Banking and financial services",
       "pct": 6.7,
       "k": 39,
       "n": 585
      },
      {
       "group": "Pharma and healthcare",
       "pct": 5.6,
       "k": 41,
       "n": 731
      },
      {
       "group": "Energy, power and utilities",
       "pct": 4.4,
       "k": 11,
       "n": 248
      },
      {
       "group": "Media, telecom and entertainment",
       "pct": 3.8,
       "k": 9,
       "n": 234
      },
      {
       "group": "Transport and logistics",
       "pct": 3.4,
       "k": 5,
       "n": 148
      },
      {
       "group": "Consumer goods and retail",
       "pct": 2.4,
       "k": 10,
       "n": 409
      },
      {
       "group": "Automotive and mobility",
       "pct": 1.9,
       "k": 3,
       "n": 156
      },
      {
       "group": "Hospitality and travel",
       "pct": 0,
       "k": 0,
       "n": 48
      }
     ]
    }
   ]
  },
  {
   "id": "how-many-company-websites-use-google-analytics",
   "url": "https://qravitas.com/insights/how-many-company-websites-use-google-analytics.html",
   "question": "How many company websites load Google Analytics?",
   "answer": "54% of company home pages Qravitas read load Google Analytics, a floor because some tags wait for cookie consent.",
   "value": 54.4,
   "unit": "%",
   "sample": 5821,
   "population": "Company home pages Qravitas loaded and read successfully, where the website is confirmed as the company's own.",
   "method": "Each home page was loaded in a real browser as a first-time visitor, and its network requests and markup were checked for the tool's known signatures.",
   "breakdowns": [
    {
     "by": "Market",
     "rows": [
      {
       "group": "United States",
       "pct": 59.6,
       "k": 1758,
       "n": 2951
      },
      {
       "group": "India",
       "pct": 54.3,
       "k": 899,
       "n": 1657
      },
      {
       "group": "United Kingdom",
       "pct": 52.7,
       "k": 107,
       "n": 203
      },
      {
       "group": "Japan",
       "pct": 47.1,
       "k": 97,
       "n": 206
      },
      {
       "group": "Other markets",
       "pct": 46.2,
       "k": 245,
       "n": 530
      },
      {
       "group": "Germany",
       "pct": 23,
       "k": 63,
       "n": 274
      }
     ]
    },
    {
     "by": "Sector",
     "rows": [
      {
       "group": "Energy, power and utilities",
       "pct": 65.3,
       "k": 162,
       "n": 248
      },
      {
       "group": "Real estate",
       "pct": 64.4,
       "k": 38,
       "n": 59
      },
      {
       "group": "Technology and software",
       "pct": 58.6,
       "k": 297,
       "n": 507
      },
      {
       "group": "Banking and financial services",
       "pct": 56.8,
       "k": 332,
       "n": 585
      },
      {
       "group": "Industrials and manufacturing",
       "pct": 56.3,
       "k": 392,
       "n": 696
      },
      {
       "group": "Media, telecom and entertainment",
       "pct": 53.4,
       "k": 125,
       "n": 234
      },
      {
       "group": "Pharma and healthcare",
       "pct": 53.2,
       "k": 389,
       "n": 731
      },
      {
       "group": "Consumer goods and retail",
       "pct": 50.1,
       "k": 205,
       "n": 409
      },
      {
       "group": "Automotive and mobility",
       "pct": 50,
       "k": 78,
       "n": 156
      },
      {
       "group": "Transport and logistics",
       "pct": 49.3,
       "k": 73,
       "n": 148
      },
      {
       "group": "Hospitality and travel",
       "pct": 43.8,
       "k": 21,
       "n": 48
      }
     ]
    }
   ]
  },
  {
   "id": "how-many-company-websites-use-google-tag-manager",
   "url": "https://qravitas.com/insights/how-many-company-websites-use-google-tag-manager.html",
   "question": "How many company websites load Google Tag Manager?",
   "answer": "38% of company home pages Qravitas read load Google Tag Manager, a floor because some tags wait for cookie consent.",
   "value": 38,
   "unit": "%",
   "sample": 5821,
   "population": "Company home pages Qravitas loaded and read successfully, where the website is confirmed as the company's own.",
   "method": "Each home page was loaded in a real browser as a first-time visitor, and its network requests and markup were checked for the tool's known signatures.",
   "breakdowns": [
    {
     "by": "Market",
     "rows": [
      {
       "group": "United Kingdom",
       "pct": 54.2,
       "k": 110,
       "n": 203
      },
      {
       "group": "Other markets",
       "pct": 44.9,
       "k": 238,
       "n": 530
      },
      {
       "group": "United States",
       "pct": 42.8,
       "k": 1264,
       "n": 2951
      },
      {
       "group": "Japan",
       "pct": 39.8,
       "k": 82,
       "n": 206
      },
      {
       "group": "India",
       "pct": 26.9,
       "k": 445,
       "n": 1657
      },
      {
       "group": "Germany",
       "pct": 26.3,
       "k": 72,
       "n": 274
      }
     ]
    },
    {
     "by": "Sector",
     "rows": [
      {
       "group": "Technology and software",
       "pct": 45.8,
       "k": 232,
       "n": 507
      },
      {
       "group": "Real estate",
       "pct": 42.4,
       "k": 25,
       "n": 59
      },
      {
       "group": "Transport and logistics",
       "pct": 41.2,
       "k": 61,
       "n": 148
      },
      {
       "group": "Media, telecom and entertainment",
       "pct": 41,
       "k": 96,
       "n": 234
      },
      {
       "group": "Banking and financial services",
       "pct": 40.5,
       "k": 237,
       "n": 585
      },
      {
       "group": "Consumer goods and retail",
       "pct": 39.1,
       "k": 160,
       "n": 409
      },
      {
       "group": "Industrials and manufacturing",
       "pct": 38.5,
       "k": 268,
       "n": 696
      },
      {
       "group": "Automotive and mobility",
       "pct": 38.5,
       "k": 60,
       "n": 156
      },
      {
       "group": "Hospitality and travel",
       "pct": 37.5,
       "k": 18,
       "n": 48
      },
      {
       "group": "Energy, power and utilities",
       "pct": 37.1,
       "k": 92,
       "n": 248
      },
      {
       "group": "Pharma and healthcare",
       "pct": 36.1,
       "k": 264,
       "n": 731
      }
     ]
    }
   ]
  },
  {
   "id": "how-many-company-websites-use-google-ads-tag",
   "url": "https://qravitas.com/insights/how-many-company-websites-use-google-ads-tag.html",
   "question": "How many company websites load the Google Ads tag?",
   "answer": "21% of company home pages Qravitas read load the Google Ads tag, a floor because some tags wait for cookie consent.",
   "value": 21.4,
   "unit": "%",
   "sample": 5821,
   "population": "Company home pages Qravitas loaded and read successfully, where the website is confirmed as the company's own.",
   "method": "Each home page was loaded in a real browser as a first-time visitor, and its network requests and markup were checked for the tool's known signatures.",
   "breakdowns": [
    {
     "by": "Market",
     "rows": [
      {
       "group": "Japan",
       "pct": 23.8,
       "k": 49,
       "n": 206
      },
      {
       "group": "India",
       "pct": 23.7,
       "k": 393,
       "n": 1657
      },
      {
       "group": "United States",
       "pct": 22.4,
       "k": 661,
       "n": 2951
      },
      {
       "group": "United Kingdom",
       "pct": 18.7,
       "k": 38,
       "n": 203
      },
      {
       "group": "Other markets",
       "pct": 16.4,
       "k": 87,
       "n": 530
      },
      {
       "group": "Germany",
       "pct": 6.9,
       "k": 19,
       "n": 274
      }
     ]
    },
    {
     "by": "Sector",
     "rows": [
      {
       "group": "Technology and software",
       "pct": 29,
       "k": 147,
       "n": 507
      },
      {
       "group": "Real estate",
       "pct": 28.8,
       "k": 17,
       "n": 59
      },
      {
       "group": "Banking and financial services",
       "pct": 24.3,
       "k": 142,
       "n": 585
      },
      {
       "group": "Consumer goods and retail",
       "pct": 23,
       "k": 94,
       "n": 409
      },
      {
       "group": "Hospitality and travel",
       "pct": 22.9,
       "k": 11,
       "n": 48
      },
      {
       "group": "Industrials and manufacturing",
       "pct": 20.7,
       "k": 144,
       "n": 696
      },
      {
       "group": "Media, telecom and entertainment",
       "pct": 18.4,
       "k": 43,
       "n": 234
      },
      {
       "group": "Transport and logistics",
       "pct": 18.2,
       "k": 27,
       "n": 148
      },
      {
       "group": "Automotive and mobility",
       "pct": 17.3,
       "k": 27,
       "n": 156
      },
      {
       "group": "Energy, power and utilities",
       "pct": 16.5,
       "k": 41,
       "n": 248
      },
      {
       "group": "Pharma and healthcare",
       "pct": 12.2,
       "k": 89,
       "n": 731
      }
     ]
    }
   ]
  },
  {
   "id": "how-many-company-websites-use-meta-pixel",
   "url": "https://qravitas.com/insights/how-many-company-websites-use-meta-pixel.html",
   "question": "How many company websites load the Meta Pixel?",
   "answer": "16% of company home pages Qravitas read load the Meta Pixel, a floor because some tags wait for cookie consent.",
   "value": 16.1,
   "unit": "%",
   "sample": 5821,
   "population": "Company home pages Qravitas loaded and read successfully, where the website is confirmed as the company's own.",
   "method": "Each home page was loaded in a real browser as a first-time visitor, and its network requests and markup were checked for the tool's known signatures.",
   "breakdowns": [
    {
     "by": "Market",
     "rows": [
      {
       "group": "United States",
       "pct": 17.6,
       "k": 518,
       "n": 2951
      },
      {
       "group": "United Kingdom",
       "pct": 16.7,
       "k": 34,
       "n": 203
      },
      {
       "group": "Other markets",
       "pct": 16.2,
       "k": 86,
       "n": 530
      },
      {
       "group": "India",
       "pct": 15.1,
       "k": 251,
       "n": 1657
      },
      {
       "group": "Japan",
       "pct": 14.1,
       "k": 29,
       "n": 206
      },
      {
       "group": "Germany",
       "pct": 6.9,
       "k": 19,
       "n": 274
      }
     ]
    },
    {
     "by": "Sector",
     "rows": [
      {
       "group": "Real estate",
       "pct": 30.5,
       "k": 18,
       "n": 59
      },
      {
       "group": "Banking and financial services",
       "pct": 21.2,
       "k": 124,
       "n": 585
      },
      {
       "group": "Hospitality and travel",
       "pct": 20.8,
       "k": 10,
       "n": 48
      },
      {
       "group": "Consumer goods and retail",
       "pct": 19.3,
       "k": 79,
       "n": 409
      },
      {
       "group": "Technology and software",
       "pct": 19.1,
       "k": 97,
       "n": 507
      },
      {
       "group": "Transport and logistics",
       "pct": 18.2,
       "k": 27,
       "n": 148
      },
      {
       "group": "Media, telecom and entertainment",
       "pct": 15,
       "k": 35,
       "n": 234
      },
      {
       "group": "Automotive and mobility",
       "pct": 14.7,
       "k": 23,
       "n": 156
      },
      {
       "group": "Industrials and manufacturing",
       "pct": 12.8,
       "k": 89,
       "n": 696
      },
      {
       "group": "Energy, power and utilities",
       "pct": 10.9,
       "k": 27,
       "n": 248
      },
      {
       "group": "Pharma and healthcare",
       "pct": 9.3,
       "k": 68,
       "n": 731
      }
     ]
    }
   ]
  },
  {
   "id": "how-many-company-websites-use-linkedin-insight-tag",
   "url": "https://qravitas.com/insights/how-many-company-websites-use-linkedin-insight-tag.html",
   "question": "How many company websites load the LinkedIn Insight Tag?",
   "answer": "11% of company home pages Qravitas read load the LinkedIn Insight Tag, a floor because some tags wait for cookie consent.",
   "value": 10.8,
   "unit": "%",
   "sample": 5821,
   "population": "Company home pages Qravitas loaded and read successfully, where the website is confirmed as the company's own.",
   "method": "Each home page was loaded in a real browser as a first-time visitor, and its network requests and markup were checked for the tool's known signatures.",
   "breakdowns": [
    {
     "by": "Market",
     "rows": [
      {
       "group": "United States",
       "pct": 14.9,
       "k": 441,
       "n": 2951
      },
      {
       "group": "Other markets",
       "pct": 8.7,
       "k": 46,
       "n": 530
      },
      {
       "group": "United Kingdom",
       "pct": 6.9,
       "k": 14,
       "n": 203
      },
      {
       "group": "Japan",
       "pct": 6.8,
       "k": 14,
       "n": 206
      },
      {
       "group": "India",
       "pct": 6.4,
       "k": 106,
       "n": 1657
      },
      {
       "group": "Germany",
       "pct": 3.3,
       "k": 9,
       "n": 274
      }
     ]
    },
    {
     "by": "Sector",
     "rows": [
      {
       "group": "Technology and software",
       "pct": 25.6,
       "k": 130,
       "n": 507
      },
      {
       "group": "Banking and financial services",
       "pct": 14.5,
       "k": 85,
       "n": 585
      },
      {
       "group": "Media, telecom and entertainment",
       "pct": 12.4,
       "k": 29,
       "n": 234
      },
      {
       "group": "Real estate",
       "pct": 11.9,
       "k": 7,
       "n": 59
      },
      {
       "group": "Industrials and manufacturing",
       "pct": 11.4,
       "k": 79,
       "n": 696
      },
      {
       "group": "Energy, power and utilities",
       "pct": 10.1,
       "k": 25,
       "n": 248
      },
      {
       "group": "Pharma and healthcare",
       "pct": 8.5,
       "k": 62,
       "n": 731
      },
      {
       "group": "Automotive and mobility",
       "pct": 7.1,
       "k": 11,
       "n": 156
      },
      {
       "group": "Hospitality and travel",
       "pct": 6.3,
       "k": 3,
       "n": 48
      },
      {
       "group": "Transport and logistics",
       "pct": 6.1,
       "k": 9,
       "n": 148
      },
      {
       "group": "Consumer goods and retail",
       "pct": 3.7,
       "k": 15,
       "n": 409
      }
     ]
    }
   ]
  },
  {
   "id": "how-many-company-websites-use-microsoft-clarity",
   "url": "https://qravitas.com/insights/how-many-company-websites-use-microsoft-clarity.html",
   "question": "How many company websites load Microsoft Clarity?",
   "answer": "10% of company home pages Qravitas read load Microsoft Clarity, a floor because some tags wait for cookie consent.",
   "value": 10,
   "unit": "%",
   "sample": 5821,
   "population": "Company home pages Qravitas loaded and read successfully, where the website is confirmed as the company's own.",
   "method": "Each home page was loaded in a real browser as a first-time visitor, and its network requests and markup were checked for the tool's known signatures.",
   "breakdowns": [
    {
     "by": "Market",
     "rows": [
      {
       "group": "India",
       "pct": 14.1,
       "k": 234,
       "n": 1657
      },
      {
       "group": "United States",
       "pct": 8.7,
       "k": 256,
       "n": 2951
      },
      {
       "group": "Other markets",
       "pct": 8.7,
       "k": 46,
       "n": 530
      },
      {
       "group": "United Kingdom",
       "pct": 8.4,
       "k": 17,
       "n": 203
      },
      {
       "group": "Japan",
       "pct": 8.3,
       "k": 17,
       "n": 206
      },
      {
       "group": "Germany",
       "pct": 3.6,
       "k": 10,
       "n": 274
      }
     ]
    },
    {
     "by": "Sector",
     "rows": [
      {
       "group": "Real estate",
       "pct": 16.9,
       "k": 10,
       "n": 59
      },
      {
       "group": "Hospitality and travel",
       "pct": 12.5,
       "k": 6,
       "n": 48
      },
      {
       "group": "Technology and software",
       "pct": 12.2,
       "k": 62,
       "n": 507
      },
      {
       "group": "Banking and financial services",
       "pct": 10.8,
       "k": 63,
       "n": 585
      },
      {
       "group": "Consumer goods and retail",
       "pct": 10,
       "k": 41,
       "n": 409
      },
      {
       "group": "Transport and logistics",
       "pct": 9.5,
       "k": 14,
       "n": 148
      },
      {
       "group": "Industrials and manufacturing",
       "pct": 8.9,
       "k": 62,
       "n": 696
      },
      {
       "group": "Media, telecom and entertainment",
       "pct": 7.3,
       "k": 17,
       "n": 234
      },
      {
       "group": "Automotive and mobility",
       "pct": 7.1,
       "k": 11,
       "n": 156
      },
      {
       "group": "Energy, power and utilities",
       "pct": 6.9,
       "k": 17,
       "n": 248
      },
      {
       "group": "Pharma and healthcare",
       "pct": 5.6,
       "k": 41,
       "n": 731
      }
     ]
    }
   ]
  },
  {
   "id": "how-many-company-websites-use-hotjar",
   "url": "https://qravitas.com/insights/how-many-company-websites-use-hotjar.html",
   "question": "How many company websites load Hotjar?",
   "answer": "3.4% of company home pages Qravitas read load Hotjar, a floor because some tags wait for cookie consent.",
   "value": 3.4,
   "unit": "%",
   "sample": 5821,
   "population": "Company home pages Qravitas loaded and read successfully, where the website is confirmed as the company's own.",
   "method": "Each home page was loaded in a real browser as a first-time visitor, and its network requests and markup were checked for the tool's known signatures.",
   "breakdowns": [
    {
     "by": "Market",
     "rows": [
      {
       "group": "United States",
       "pct": 4.5,
       "k": 134,
       "n": 2951
      },
      {
       "group": "Other markets",
       "pct": 4,
       "k": 21,
       "n": 530
      },
      {
       "group": "Germany",
       "pct": 2.2,
       "k": 6,
       "n": 274
      },
      {
       "group": "India",
       "pct": 2,
       "k": 33,
       "n": 1657
      },
      {
       "group": "Japan",
       "pct": 1.5,
       "k": 3,
       "n": 206
      },
      {
       "group": "United Kingdom",
       "pct": 1.5,
       "k": 3,
       "n": 203
      }
     ]
    },
    {
     "by": "Sector",
     "rows": [
      {
       "group": "Transport and logistics",
       "pct": 6.1,
       "k": 9,
       "n": 148
      },
      {
       "group": "Energy, power and utilities",
       "pct": 5.2,
       "k": 13,
       "n": 248
      },
      {
       "group": "Real estate",
       "pct": 5.1,
       "k": 3,
       "n": 59
      },
      {
       "group": "Media, telecom and entertainment",
       "pct": 4.7,
       "k": 11,
       "n": 234
      },
      {
       "group": "Banking and financial services",
       "pct": 4.4,
       "k": 26,
       "n": 585
      },
      {
       "group": "Hospitality and travel",
       "pct": 4.2,
       "k": 2,
       "n": 48
      },
      {
       "group": "Technology and software",
       "pct": 4.1,
       "k": 21,
       "n": 507
      },
      {
       "group": "Industrials and manufacturing",
       "pct": 3.9,
       "k": 27,
       "n": 696
      },
      {
       "group": "Automotive and mobility",
       "pct": 2.6,
       "k": 4,
       "n": 156
      },
      {
       "group": "Pharma and healthcare",
       "pct": 2.2,
       "k": 16,
       "n": 731
      },
      {
       "group": "Consumer goods and retail",
       "pct": 1.7,
       "k": 7,
       "n": 409
      }
     ]
    }
   ]
  },
  {
   "id": "how-many-company-websites-use-onetrust",
   "url": "https://qravitas.com/insights/how-many-company-websites-use-onetrust.html",
   "question": "How many company websites load OneTrust?",
   "answer": "13% of company home pages Qravitas read load OneTrust, a floor because some tags wait for cookie consent.",
   "value": 13.4,
   "unit": "%",
   "sample": 5821,
   "population": "Company home pages Qravitas loaded and read successfully, where the website is confirmed as the company's own.",
   "method": "Each home page was loaded in a real browser as a first-time visitor, and its network requests and markup were checked for the tool's known signatures.",
   "breakdowns": [
    {
     "by": "Market",
     "rows": [
      {
       "group": "United Kingdom",
       "pct": 28.1,
       "k": 57,
       "n": 203
      },
      {
       "group": "Other markets",
       "pct": 21.3,
       "k": 113,
       "n": 530
      },
      {
       "group": "United States",
       "pct": 18.4,
       "k": 543,
       "n": 2951
      },
      {
       "group": "Germany",
       "pct": 8.8,
       "k": 24,
       "n": 274
      },
      {
       "group": "Japan",
       "pct": 7.3,
       "k": 15,
       "n": 206
      },
      {
       "group": "India",
       "pct": 1.8,
       "k": 29,
       "n": 1657
      }
     ]
    },
    {
     "by": "Sector",
     "rows": [
      {
       "group": "Media, telecom and entertainment",
       "pct": 20.9,
       "k": 49,
       "n": 234
      },
      {
       "group": "Consumer goods and retail",
       "pct": 19.8,
       "k": 81,
       "n": 409
      },
      {
       "group": "Technology and software",
       "pct": 18.5,
       "k": 94,
       "n": 507
      },
      {
       "group": "Pharma and healthcare",
       "pct": 17.4,
       "k": 127,
       "n": 731
      },
      {
       "group": "Automotive and mobility",
       "pct": 17.3,
       "k": 27,
       "n": 156
      },
      {
       "group": "Banking and financial services",
       "pct": 13.8,
       "k": 81,
       "n": 585
      },
      {
       "group": "Hospitality and travel",
       "pct": 12.5,
       "k": 6,
       "n": 48
      },
      {
       "group": "Industrials and manufacturing",
       "pct": 11.5,
       "k": 80,
       "n": 696
      },
      {
       "group": "Transport and logistics",
       "pct": 10.8,
       "k": 16,
       "n": 148
      },
      {
       "group": "Energy, power and utilities",
       "pct": 10.1,
       "k": 25,
       "n": 248
      },
      {
       "group": "Real estate",
       "pct": 6.8,
       "k": 4,
       "n": 59
      }
     ]
    }
   ]
  },
  {
   "id": "how-many-company-websites-use-cookiebot",
   "url": "https://qravitas.com/insights/how-many-company-websites-use-cookiebot.html",
   "question": "How many company websites load Cookiebot?",
   "answer": "3.4% of company home pages Qravitas read load Cookiebot, a floor because some tags wait for cookie consent.",
   "value": 3.4,
   "unit": "%",
   "sample": 5821,
   "population": "Company home pages Qravitas loaded and read successfully, where the website is confirmed as the company's own.",
   "method": "Each home page was loaded in a real browser as a first-time visitor, and its network requests and markup were checked for the tool's known signatures.",
   "breakdowns": [
    {
     "by": "Market",
     "rows": [
      {
       "group": "Germany",
       "pct": 6.9,
       "k": 19,
       "n": 274
      },
      {
       "group": "United Kingdom",
       "pct": 6.4,
       "k": 13,
       "n": 203
      },
      {
       "group": "Other markets",
       "pct": 6.2,
       "k": 33,
       "n": 530
      },
      {
       "group": "United States",
       "pct": 4.2,
       "k": 125,
       "n": 2951
      },
      {
       "group": "Japan",
       "pct": 2.4,
       "k": 5,
       "n": 206
      },
      {
       "group": "India",
       "pct": 0.3,
       "k": 5,
       "n": 1657
      }
     ]
    },
    {
     "by": "Sector",
     "rows": [
      {
       "group": "Transport and logistics",
       "pct": 7.4,
       "k": 11,
       "n": 148
      },
      {
       "group": "Technology and software",
       "pct": 5.9,
       "k": 30,
       "n": 507
      },
      {
       "group": "Automotive and mobility",
       "pct": 5.8,
       "k": 9,
       "n": 156
      },
      {
       "group": "Industrials and manufacturing",
       "pct": 4.2,
       "k": 29,
       "n": 696
      },
      {
       "group": "Pharma and healthcare",
       "pct": 3.8,
       "k": 28,
       "n": 731
      },
      {
       "group": "Energy, power and utilities",
       "pct": 3.6,
       "k": 9,
       "n": 248
      },
      {
       "group": "Consumer goods and retail",
       "pct": 3.2,
       "k": 13,
       "n": 409
      },
      {
       "group": "Banking and financial services",
       "pct": 2.6,
       "k": 15,
       "n": 585
      },
      {
       "group": "Hospitality and travel",
       "pct": 2.1,
       "k": 1,
       "n": 48
      },
      {
       "group": "Real estate",
       "pct": 1.7,
       "k": 1,
       "n": 59
      },
      {
       "group": "Media, telecom and entertainment",
       "pct": 0.9,
       "k": 2,
       "n": 234
      }
     ]
    }
   ]
  }
 ]
}