{
 "publisher": "Qravitas",
 "url": "https://qravitas.com/insights/",
 "license": "https://creativecommons.org/licenses/by/4.0/",
 "asOf": "2026-11-02",
 "window": "readings from the last 180 days",
 "rules": {
  "minSample": 300,
  "minBreakdownRow": 40,
  "dedup": "one company per website, latest reading",
  "siteConfidence": "high or medium"
 },
 "statistics": [
  {
   "id": "universal-analytics-still-loading",
   "url": "https://qravitas.com/insights/universal-analytics-still-loading.html",
   "question": "How many company websites still load Universal Analytics?",
   "answer": "20% of company websites that run web analytics still carry a Universal Analytics tag, the Google Analytics version that stopped processing data on 1 July 2023.",
   "value": 19.9,
   "unit": "%",
   "sample": 2730,
   "population": "Company websites (listed companies, mostly US and India) where Qravitas detected a web-analytics tag when it loaded the home page.",
   "method": "The home page was loaded in a real browser and its network requests were recorded. A site counts when it loaded the Universal Analytics library or sent a hit to a Universal Analytics property (a UA- tracking ID).",
   "extra": [],
   "breakdowns": [
    {
     "by": "Market",
     "rows": [
      {
       "group": "Other markets",
       "pct": 22.9,
       "k": 174,
       "n": 761
      },
      {
       "group": "India",
       "pct": 20.3,
       "k": 191,
       "n": 943
      },
      {
       "group": "United States",
       "pct": 17.3,
       "k": 178,
       "n": 1026
      }
     ]
    },
    {
     "by": "Sector (SEC industry classification)",
     "rows": [
      {
       "group": "video game industry",
       "pct": 22.6,
       "k": 12,
       "n": 53
      },
      {
       "group": "anime industry",
       "pct": 22.5,
       "k": 9,
       "n": 40
      },
      {
       "group": "Services-Prepackaged Software",
       "pct": 14.9,
       "k": 7,
       "n": 47
      },
      {
       "group": "Pharmaceutical Preparations",
       "pct": 4.3,
       "k": 3,
       "n": 70
      }
     ]
    }
   ],
   "cite": "Qravitas (2026). Universal Analytics is still loading on company websites. Qravitas Data, updated 2 Nov 2026. https://qravitas.com/insights/universal-analytics-still-loading.html"
  },
  {
   "id": "utm-tags-lost-on-redirect",
   "url": "https://qravitas.com/insights/utm-tags-lost-on-redirect.html",
   "question": "How often do company websites lose UTM campaign tags on a redirect?",
   "answer": "14% of company websites with analytics lose UTM campaign tags in a redirect before their analytics records the visit, so paid and email traffic is credited to the wrong channel.",
   "value": 13.7,
   "unit": "%",
   "sample": 2730,
   "population": "Company websites where Qravitas detected a web-analytics tag and could run the campaign-tag test.",
   "method": "Qravitas opened each home page with test campaign parameters (utm_source, utm_medium, utm_campaign) attached, followed every redirect in a real browser, and checked whether the parameters survived to the page the analytics tag fired on.",
   "extra": [],
   "breakdowns": [
    {
     "by": "Market",
     "rows": [
      {
       "group": "Other markets",
       "pct": 17.9,
       "k": 136,
       "n": 761
      },
      {
       "group": "United States",
       "pct": 16.6,
       "k": 170,
       "n": 1026
      },
      {
       "group": "India",
       "pct": 7.3,
       "k": 69,
       "n": 943
      }
     ]
    },
    {
     "by": "Sector (SEC industry classification)",
     "rows": [
      {
       "group": "Pharmaceutical Preparations",
       "pct": 18.6,
       "k": 13,
       "n": 70
      },
      {
       "group": "video game industry",
       "pct": 13.2,
       "k": 7,
       "n": 53
      },
      {
       "group": "Services-Prepackaged Software",
       "pct": 6.4,
       "k": 3,
       "n": 47
      },
      {
       "group": "anime industry",
       "pct": 0,
       "k": 0,
       "n": 40
      }
     ]
    }
   ],
   "cite": "Qravitas (2026). One redirect, and the campaign tag is gone. Qravitas Data, updated 2 Nov 2026. https://qravitas.com/insights/utm-tags-lost-on-redirect.html"
  },
  {
   "id": "core-web-vitals-company-websites",
   "url": "https://qravitas.com/insights/core-web-vitals-company-websites.html",
   "question": "What share of company websites load fast enough for real visitors?",
   "answer": "61% of company websites show their main content within 2.5 seconds for three in four real visitors, Google's \"good\" bar for Largest Contentful Paint; 51% pass all three Core Web Vitals.",
   "value": 60.9,
   "unit": "%",
   "sample": 1569,
   "population": "Company websites with enough real Chrome traffic to have public field data. Smaller sites have none and are not included.",
   "method": "Real-visitor measurements over the trailing 28 days at the 75th percentile, across all devices, for the whole site (origin), as published for sites with enough traffic.",
   "extra": [
    {
     "label": "Pass all three Core Web Vitals (LCP, INP, CLS)",
     "value": 50.6,
     "unit": "%",
     "sample": 1373
    },
    {
     "label": "Good responsiveness (INP within 200 ms)",
     "value": 90.8,
     "unit": "%",
     "sample": 1374
    },
    {
     "label": "Visually stable (CLS within 0.1)",
     "value": 83.4,
     "unit": "%",
     "sample": 1563
    },
    {
     "label": "Median Largest Contentful Paint (75th percentile of visits)",
     "value": 2.2,
     "unit": "s",
     "sample": 1569
    }
   ],
   "breakdowns": [
    {
     "by": "Market",
     "rows": [
      {
       "group": "United States",
       "pct": 72.6,
       "k": 377,
       "n": 519
      },
      {
       "group": "Other markets",
       "pct": 70.4,
       "k": 269,
       "n": 382
      },
      {
       "group": "India",
       "pct": 46.4,
       "k": 310,
       "n": 668
      }
     ]
    }
   ],
   "cite": "Qravitas (2026). Page speed for real visitors to company websites. Qravitas Data, updated 2 Nov 2026. https://qravitas.com/insights/core-web-vitals-company-websites.html"
  },
  {
   "id": "mobile-performance-scores",
   "url": "https://qravitas.com/insights/mobile-performance-scores.html",
   "question": "How do company websites score on a mobile performance test?",
   "answer": "43% of company home pages score below 50 out of 100 on a standard mobile performance test (the \"poor\" band); the median score is 54 and the median page downloads 3.9 MB.",
   "value": 42.5,
   "unit": "%",
   "sample": 3663,
   "population": "Company home pages that Qravitas loaded and read successfully.",
   "method": "A standard lab test of the home page on a simulated mid-range phone over a throttled mobile connection, scored 0 to 100 (below 50 is \"poor\", 90 and above is \"good\").",
   "extra": [
    {
     "label": "Median mobile performance score",
     "value": 54,
     "unit": "/100",
     "sample": 3663
    },
    {
     "label": "Median home-page weight",
     "value": 3.9,
     "unit": "MB",
     "sample": 3663
    }
   ],
   "breakdowns": [
    {
     "by": "Market",
     "rows": [
      {
       "group": "Other markets",
       "pct": 50.4,
       "k": 525,
       "n": 1042
      },
      {
       "group": "United States",
       "pct": 42.7,
       "k": 539,
       "n": 1263
      },
      {
       "group": "India",
       "pct": 36.3,
       "k": 493,
       "n": 1358
      }
     ]
    },
    {
     "by": "Sector (SEC industry classification)",
     "rows": [
      {
       "group": "Services-Prepackaged Software",
       "pct": 64.8,
       "k": 35,
       "n": 54
      },
      {
       "group": "retail",
       "pct": 61.4,
       "k": 27,
       "n": 44
      },
      {
       "group": "automotive industry",
       "pct": 60,
       "k": 36,
       "n": 60
      },
      {
       "group": "video game industry",
       "pct": 38.8,
       "k": 19,
       "n": 49
      },
      {
       "group": "Pharmaceutical Preparations",
       "pct": 24.4,
       "k": 22,
       "n": 90
      }
     ]
    }
   ],
   "cite": "Qravitas (2026). How company websites score on a mobile performance test. Qravitas Data, updated 2 Nov 2026. https://qravitas.com/insights/mobile-performance-scores.html"
  },
  {
   "id": "organization-schema-company-websites",
   "url": "https://qravitas.com/insights/organization-schema-company-websites.html",
   "question": "How many company websites tell search and AI engines who they are?",
   "answer": "61% of company home pages carry no Organization structured data, the markup that tells search engines and AI assistants which company a site belongs to; 47% carry no structured data at all.",
   "value": 60.7,
   "unit": "%",
   "sample": 4147,
   "population": "Company home pages that Qravitas loaded and read successfully.",
   "method": "Every JSON-LD block and microdata item on the rendered home page was parsed, and the page counted as identified when it declared a schema.org Organization (or a subtype, such as Corporation).",
   "extra": [
    {
     "label": "Home pages with no structured data of any kind",
     "value": 46.8,
     "unit": "%",
     "sample": 4147
    }
   ],
   "breakdowns": [
    {
     "by": "Market",
     "rows": [
      {
       "group": "Other markets",
       "pct": 66,
       "k": 821,
       "n": 1243
      },
      {
       "group": "India",
       "pct": 64.4,
       "k": 977,
       "n": 1518
      },
      {
       "group": "United States",
       "pct": 51.8,
       "k": 718,
       "n": 1386
      }
     ]
    },
    {
     "by": "Sector (SEC industry classification)",
     "rows": [
      {
       "group": "video game industry",
       "pct": 83.6,
       "k": 51,
       "n": 61
      },
      {
       "group": "retail",
       "pct": 68.8,
       "k": 33,
       "n": 48
      },
      {
       "group": "automotive industry",
       "pct": 66.7,
       "k": 50,
       "n": 75
      },
      {
       "group": "Pharmaceutical Preparations",
       "pct": 45.7,
       "k": 43,
       "n": 94
      },
      {
       "group": "Services-Prepackaged Software",
       "pct": 26.2,
       "k": 16,
       "n": 61
      }
     ]
    }
   ],
   "cite": "Qravitas (2026). Most company home pages do not say who the company is, in a form machines can read. Qravitas Data, updated 2 Nov 2026. https://qravitas.com/insights/organization-schema-company-websites.html"
  },
  {
   "id": "annual-report-risk-factor-rewrites",
   "url": "https://qravitas.com/insights/annual-report-risk-factor-rewrites.html",
   "question": "How many US-listed companies substantially rewrote their risk factors this year?",
   "answer": "13% of US-listed companies substantially rewrote the risk-factor or management-discussion section of their latest annual report compared with the year before; 3.3% did so while their language also turned more negative or more hedged.",
   "value": 12.6,
   "unit": "%",
   "sample": 4249,
   "population": "Companies listed in the US whose latest annual report filed with the SEC (Form 10-K, or 20-F or 40-F for foreign issuers; fiscal 2025 or 2026) could be compared with the previous year’s.",
   "method": "The Risk Factors and Management’s Discussion and Analysis sections were compared with the prior year’s text. A rewrite is a drop in text similarity of 0.23 or more on a 0 to 1 scale in either section; tone is read with a standard financial-language word list (negative, uncertain and weak-modal words).",
   "extra": [
    {
     "label": "Rewrote, and the tone turned more negative or hedged",
     "value": 3.3,
     "unit": "%",
     "sample": 4249
    }
   ],
   "breakdowns": [
    {
     "by": "Sector (SEC industry classification)",
     "rows": [
      {
       "group": "Finance Services",
       "pct": 22.1,
       "k": 17,
       "n": 77
      },
      {
       "group": "Gold and Silver Ores",
       "pct": 19.6,
       "k": 11,
       "n": 56
      },
      {
       "group": "Services-Computer Programming, Data Processing, Etc.",
       "pct": 16.4,
       "k": 10,
       "n": 61
      },
      {
       "group": "Services-Business Services, NEC",
       "pct": 16,
       "k": 15,
       "n": 94
      },
      {
       "group": "Semiconductors & Related Devices",
       "pct": 14.1,
       "k": 13,
       "n": 92
      },
      {
       "group": "Crude Petroleum & Natural Gas",
       "pct": 12,
       "k": 9,
       "n": 75
      },
      {
       "group": "Services-Computer Processing & Data Preparation",
       "pct": 11.9,
       "k": 7,
       "n": 59
      },
      {
       "group": "Services-Prepackaged Software",
       "pct": 11.5,
       "k": 22,
       "n": 192
      },
      {
       "group": "Surgical & Medical Instruments & Apparatus",
       "pct": 11.5,
       "k": 13,
       "n": 113
      },
      {
       "group": "State Commercial Banks",
       "pct": 11.4,
       "k": 10,
       "n": 88
      },
      {
       "group": "Real Estate Investment Trusts",
       "pct": 11.1,
       "k": 16,
       "n": 144
      },
      {
       "group": "Fire, Marine & Casualty Insurance",
       "pct": 10.4,
       "k": 5,
       "n": 48
      }
     ]
    }
   ],
   "cite": "Qravitas (2026). How many US-listed companies rewrote their risk factors this year. Qravitas Data, updated 2 Nov 2026. https://qravitas.com/insights/annual-report-risk-factor-rewrites.html"
  },
  {
   "id": "festive-messaging-indian-company-websites",
   "url": "https://qravitas.com/insights/festive-messaging-indian-company-websites.html",
   "question": "How many Indian company websites carry festive messaging before Diwali?",
   "answer": "2.5% of Indian listed company home pages carried festive messaging three weeks before Diwali 2026; banking and financial services led every sector at 8.7%.",
   "value": 2.5,
   "unit": "%",
   "sample": 1448,
   "population": "Websites of Indian listed companies in the Qravitas evidence base, one per company, whose home page could be read on 20 October 2026 (a page needs 150 words of readable text).",
   "method": "Each home page’s raw HTML was read on 20 October 2026, 19 days before Diwali on 8 November. A page counts as festive when its text, image descriptions or image file names name a festival of the season (Diwali, Deepavali, Dhanteras, Navratri, Dussehra, Durga Puja, Bhai Dooj, the festival of lights) or use season and campaign wording (festive season, festive offers, festive sale, this festive season and similar). The bare word “festive” does not count, nor does a mention beside an earlier year (old news, last year’s gallery) or one festival in a list of several. Every match was kept with its surrounding words and checked by hand: 35 of 36 were festive messaging placed this season.",
   "extra": [
    {
     "label": "Nifty 500 companies (India’s 500 largest listed companies)",
     "value": 5,
     "unit": "%",
     "sample": 260
    }
   ],
   "breakdowns": [
    {
     "by": "Sector",
     "rows": [
      {
       "group": "Banking and financial services",
       "pct": 8.7,
       "k": 8,
       "n": 92
      },
      {
       "group": "Technology and software",
       "pct": 1.8,
       "k": 1,
       "n": 57
      },
      {
       "group": "Consumer goods and retail",
       "pct": 1.4,
       "k": 1,
       "n": 69
      },
      {
       "group": "Pharma and healthcare",
       "pct": 1.3,
       "k": 1,
       "n": 79
      },
      {
       "group": "Industrials and manufacturing",
       "pct": 0.6,
       "k": 1,
       "n": 172
      }
     ]
    },
    {
     "by": "Industry group, Nifty 500 companies",
     "rows": [
      {
       "group": "Financial services",
       "pct": 18.6,
       "k": 8,
       "n": 43
      },
      {
       "group": "Consumer-facing",
       "pct": 4.8,
       "k": 4,
       "n": 83
      },
      {
       "group": "Industrial and other",
       "pct": 0.7,
       "k": 1,
       "n": 134
      }
     ]
    }
   ],
   "cite": "Qravitas (2026). Festive messaging on Indian company websites before Diwali. Qravitas Data, updated 2 Nov 2026. https://qravitas.com/insights/festive-messaging-indian-company-websites.html"
  },
  {
   "id": "festive-offers-and-greetings",
   "url": "https://qravitas.com/insights/festive-offers-and-greetings.html",
   "question": "Do Indian company websites mark the festive season with offers or with greetings?",
   "answer": "1.2% of Indian listed company home pages carried a festive offer three weeks before Diwali 2026, and 0.8% a festive greeting.",
   "value": 1.2,
   "unit": "%",
   "sample": 1448,
   "population": "Websites of Indian listed companies in the Qravitas evidence base, one per company, whose home page could be read on 20 October 2026 (a page needs 150 words of readable text).",
   "method": "Each home page’s raw HTML was read on 20 October 2026, 19 days before Diwali on 8 November. A page counts as festive when its text, image descriptions or image file names name a festival of the season (Diwali, Deepavali, Dhanteras, Navratri, Dussehra, Durga Puja, Bhai Dooj, the festival of lights) or use season and campaign wording (festive season, festive offers, festive sale, this festive season and similar). The bare word “festive” does not count, nor does a mention beside an earlier year (old news, last year’s gallery) or one festival in a list of several. Every match was kept with its surrounding words and checked by hand: 35 of 36 were festive messaging placed this season. An offer is festive wording within 120 characters of offer language (offer, sale, discount, a percentage off, cashback, deal, no-cost EMI); a greeting is festive wording within 120 characters of greeting language (happy, wishes, greetings, shubh, blessings, celebrate, prosperity). A page can carry both.",
   "extra": [
    {
     "label": "Festive greeting",
     "value": 0.8,
     "unit": "%",
     "sample": 1448
    },
    {
     "label": "Festive offer, Nifty 500 companies",
     "value": 2.7,
     "unit": "%",
     "sample": 260
    }
   ],
   "breakdowns": [],
   "cite": "Qravitas (2026). Festive offers and festive greetings on Indian company websites. Qravitas Data, updated 2 Nov 2026. https://qravitas.com/insights/festive-offers-and-greetings.html"
  }
 ]
}