Predictions 2027Updated 9 November 2026
Seven predictions for company websites in early 2027, graded in public
Seven things we expect to see on company websites and in annual reports between now and the end of March 2027. Each was written down on 8 November 2026, before the outcome, with the reading that will grade it. When the date comes, this page says whether we were right, and the wording above never changes.
SSid · Founder, Qravitas
Updated 9 November 2026
7predictions registered in advance, each with the date and the reading that will grade it
Why we do thisAnyone can predict. Few publish the score. Our own back-test of one forecasting signal found no edge, so we do not sell forecasts; we publish predictions to be graded, which keeps us honest about what our readings can and cannot see.
The predictions
Open · checked on 23 November 2026 · we think: likely1. On 23 November, four days before Black Friday, at least 3% of the same company home pages will mention Black Friday or Cyber Monday.On 5 November it was 1.3%. Retail launches its Black Friday pages in the last two weeks; we expect the share to more than double. How we will grade it: Same-sites panel between the 5 November and 23 November readings.
Open · checked on 30 November 2026 · we think: likely2. On 30 November, four days after Thanksgiving, fewer of the same home pages will mention Thanksgiving than on 5 November.A holiday that has passed should leave home pages within days. If it does not, home pages are updated less often than marketing calendars assume. How we will grade it: Same-sites panel between the 5 November and 30 November readings.
Open · checked on 30 November 2026 · we think: a coin flip3. By 30 November, Christmas or holiday-season mentions on the same home pages will have risen from 4.9% to at least 7%.Holiday mentions in early November are mostly retail and banks; the rest of the market adds its greetings and gift guides after Thanksgiving. How we will grade it: Same-sites panel between the 5 November and 30 November readings.
Open · checked on 31 March 2027 · we think: very likely4. Between now and 31 March 2027, at least 3 in 4 companies will show no change in technical debt beyond the noise of the measurement.From mid-2026 to the autumn, 80.4% of 4,052 companies did not move beyond noise. Rebuilds are rare and slow. How we will grade it: Technical-debt index on the same companies, mid-November 2026 against March 2027, noise floor unchanged.
Open · checked on 31 March 2027 · we think: likely5. Among US-listed companies that file their next annual report by 31 March 2027, between 10% and 18% will substantially rewrite their risk factors.This year it was 12.6%. Tariffs, AI and rates give companies more reason to rewrite than last year, so we lean to the upper half. How we will grade it: Same method as the annual-report statistic, on filings dated 1 January to 31 March 2027.
Open · checked on 31 March 2027 · we think: very likely6. On 31 March 2027, more than half of company home pages will still carry no Organization structured data, the markup that tells AI assistants who a company is.It is 60.7% today and has not moved in three weeks of readings as the sample grew from 2,496 to 4,525 companies. How we will grade it: Same statistic, same rules, as published on 31 March 2027.
Open · checked on 31 March 2027 · we think: likely7. On 31 March 2027, at least 1 in 8 company websites that run analytics will still load a Universal Analytics tag, nearly four years after it stopped collecting data.It is 19.4% today. A dead tag costs nothing visible, so nobody is asked to remove it. How we will grade it: Same statistic, same rules, as published on 31 March 2027.
The score so far
7 of 7 open. The first three are graded in November, from the weekly season readings on the holiday season page; the rest at the end of March 2027.
What a prediction here is
- A statement about a share we already measure, with the date and the rule that grades it.
- Not investment advice, and not a forecast about any one company.
- Written once. If a prediction turns out to be badly worded, we say so beside it rather than editing it.
Questions people ask
What will change on company websites in 2027?
Less than most predictions assume. Our readings show four in five company websites carried the same technical debt at the end of 2026 as in the middle, and more than half still lack the markup AI assistants use to identify them.
Will companies remove Universal Analytics tags in 2027?
Slowly. 19.4% of company websites with analytics still loaded a Universal Analytics tag in November 2026; we predict at least 1 in 8 still will on 31 March 2027.
How are these predictions graded?
Each names the reading and the date that grade it, and the result is published on this page beside the original wording.
Cite this
Qravitas (2026). Seven predictions for company websites in early 2027, graded in public Qravitas Data, updated 9 November 2026. https://qravitas.com/insights/predictions-2027-company-websites.html
Free to quote and reuse with attribution and a link (CC BY 4.0). No company is named on this page. The company-level readings are free as open evidence; how every number is grounded is on Methodology.
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