What thousands of companies show, measured the same way
Qravitas reads public companies from the outside: their websites, their measurement, their filings. Because every company is read the same way, the readings add up to statistics nobody else publishes. These are the figures that hold up: aggregates only, no company named, each with its sample, its method and the date it was true.
How many company websites still load Universal Analytics?
20% of company websites that run web analytics still carry a Universal Analytics tag, the Google Analytics version that stopped processing data on 1 July 2023.
Marketing measurement · 2,730 companiesHow often do company websites lose UTM campaign tags on a redirect?
14% of company websites with analytics lose UTM campaign tags in a redirect before their analytics records the visit, so paid and email traffic is credited to the wrong channel.
Digital experience · 1,569 companiesWhat share of company websites load fast enough for real visitors?
61% of company websites show their main content within 2.5 seconds for three in four real visitors, Google's "good" bar for Largest Contentful Paint; 51% pass all three Core Web Vitals.
Digital experience · 3,663 companiesHow do company websites score on a mobile performance test?
43% of company home pages score below 50 out of 100 on a standard mobile performance test (the "poor" band); the median score is 54 and the median page downloads 3.9 MB.
AI visibility · 4,147 companiesHow many company websites tell search and AI engines who they are?
61% of company home pages carry no Organization structured data, the markup that tells search engines and AI assistants which company a site belongs to; 47% carry no structured data at all.
Disclosure · 4,249 companiesHow many US-listed companies substantially rewrote their risk factors this year?
13% of US-listed companies substantially rewrote the risk-factor or management-discussion section of their latest annual report compared with the year before; 3.3% did so while their language also turned more negative or more hedged.
Festive season · 1,448 companiesHow many Indian company websites carry festive messaging before Diwali?
2.5% of Indian listed company home pages carried festive messaging three weeks before Diwali 2026; banking and financial services led every sector at 8.7%.
Festive season · 1,448 companiesDo Indian company websites mark the festive season with offers or with greetings?
1.2% of Indian listed company home pages carried a festive offer three weeks before Diwali 2026, and 0.8% a festive greeting.
Marketing technology
- How many company websites load Cookiebot? 3.4% (n = 5,821)
- How many company websites load Google Analytics? 54% (n = 5,821)
- How many company websites load Google Tag Manager? 38% (n = 5,821)
- How many company websites load Hotjar? 3.4% (n = 5,821)
- How many company websites load HubSpot? 5.3% (n = 5,821)
- How many company websites load Microsoft Clarity? 10% (n = 5,821)
- How many company websites load OneTrust? 13% (n = 5,821)
- How many company websites load the Google Ads tag? 21% (n = 5,821)
- How many company websites load the LinkedIn Insight Tag? 11% (n = 5,821)
- How many company websites load the Meta Pixel? 16% (n = 5,821)
The rules every figure follows
- Each company counts once, from its latest reading in the readings from the last 180 days.
- Website figures use only companies whose website was identified with confidence, and only pages that were actually read. A blocked or parked page is not counted as a site missing something.
- A figure needs at least 300 companies behind it, and a breakdown row at least 40. Anything thinner is left out.
- Measured and modelled values are never mixed. Everything on these pages is measured.
Free to quote with attribution and a link (CC BY 4.0). Download: JSON · CSV. The company-level readings behind them are free too: Open evidence. How Qravitas grounds every number: Methodology.