Do Indian company websites mark the festive season with offers or with greetings?

1.2% of Indian listed company home pages carried a festive offer three weeks before Diwali 2026, and 0.8% a festive greeting.

Who is counted

Websites of Indian listed companies in the Qravitas evidence base, one per company, whose home page could be read on 20 October 2026 (a page needs 150 words of readable text). Each company counts once, from one reading of its home page on 20 October 2026.

How it was measured

Each home page’s raw HTML was read on 20 October 2026, 19 days before Diwali on 8 November. A page counts as festive when its text, image descriptions or image file names name a festival of the season (Diwali, Deepavali, Dhanteras, Navratri, Dussehra, Durga Puja, Bhai Dooj, the festival of lights) or use season and campaign wording (festive season, festive offers, festive sale, this festive season and similar). The bare word “festive” does not count, nor does a mention beside an earlier year (old news, last year’s gallery) or one festival in a list of several. Every match was kept with its surrounding words and checked by hand: 35 of 36 were festive messaging placed this season. An offer is festive wording within 120 characters of offer language (offer, sale, discount, a percentage off, cashback, deal, no-cost EMI); a greeting is festive wording within 120 characters of greeting language (happy, wishes, greetings, shubh, blessings, celebrate, prosperity). A page can carry both.

Why it matters

An offer asks for a sale now; a greeting builds memory for later. The balance between the two shows whether companies are selling the season or using it to be remembered.

What this does not show

• This measures what companies put on their own home page, not what they spend on media.
• Offers placed only in images or behind a click are missed.
• No company is named here. Figures are recomputed as companies are re-read, so they move a little from month to month; the date above is the date this figure was true.

Cite this

Qravitas (2026). Festive offers and festive greetings on Indian company websites. Qravitas Data, updated 2 Nov 2026. https://qravitas.com/insights/festive-offers-and-greetings.html

Free to quote and reuse with attribution and a link (CC BY 4.0). The figures are also available as JSON and CSV, and the company-level readings as open evidence. Questions about the method: hello@qravitas.com.