How many company websites still load Universal Analytics?

20% of company websites that run web analytics still carry a Universal Analytics tag, the Google Analytics version that stopped processing data on 1 July 2023.

Who is counted

Company websites (listed companies, mostly US and India) where Qravitas detected a web-analytics tag when it loaded the home page. Each company counts once, from its most recent reading in the readings from the last 180 days.

How it was measured

The home page was loaded in a real browser and its network requests were recorded. A site counts when it loaded the Universal Analytics library or sent a hit to a Universal Analytics property (a UA- tracking ID).

Why it matters

Those requests collect nothing any more. A site still sending them is usually carrying a forgotten tag, and anything that still reads from the old property (a dashboard, a report, an ad-platform import) is reading a frozen number.

By market

By sector (SEC industry classification)

Groups with fewer than 40 companies are left out rather than shown on a thin sample.

What this does not show

• Only the home page is checked; some sites load tags only on inner pages.
• Loading the library does not prove anyone still relies on it, only that the tag was never removed.
• No company is named here. Figures are recomputed as companies are re-read, so they move a little from month to month; the date above is the date this figure was true.

Cite this

Qravitas (2026). Universal Analytics is still loading on company websites. Qravitas Data, updated 2 Nov 2026. https://qravitas.com/insights/universal-analytics-still-loading.html

Free to quote and reuse with attribution and a link (CC BY 4.0). The figures are also available as JSON and CSV, and the company-level readings as open evidence. Questions about the method: hello@qravitas.com.