How many company websites load Google Analytics?
54% of company home pages Qravitas read load Google Analytics, a floor because some tags wait for cookie consent.
What stands out
- United States loads it most, at 60% of 2,951 companies; Germany least, at 23% of 274.
- Energy, power and utilities loads it most, at 65% of 248 companies; Hospitality and travel least, at 44% of 48.
Who is counted
Company home pages Qravitas loaded and read successfully, where the website is confirmed as the company's own. Each company counts once, from its most recent reading in the readings from the last 180 days.
How it was measured
Each home page was loaded in a real browser as a first-time visitor, and its network requests and markup were checked for the tool's known signatures.
Why it matters
Google Analytics is the default web-analytics tool: the measurement many teams rely on to say where visits came from. Most reporting on channel performance starts here, so its presence or absence shapes what a marketing team can even claim to know.
By market
| Market | Share | Companies |
|---|---|---|
| United States | 60% | 2,951 |
| India | 54% | 1,657 |
| United Kingdom | 53% | 203 |
| Japan | 47% | 206 |
| Other markets | 46% | 530 |
| Germany | 23% | 274 |
By sector
| Sector | Share | Companies |
|---|---|---|
| Energy, power and utilities | 65% | 248 |
| Real estate | 64% | 59 |
| Technology and software | 59% | 507 |
| Banking and financial services | 57% | 585 |
| Industrials and manufacturing | 56% | 696 |
| Media, telecom and entertainment | 53% | 234 |
| Pharma and healthcare | 53% | 731 |
| Consumer goods and retail | 50% | 409 |
| Automotive and mobility | 50% | 156 |
| Transport and logistics | 49% | 148 |
| Hospitality and travel | 44% | 48 |
Groups with fewer than 40 companies are left out rather than shown on a thin sample.
What this does not show
- Qravitas reads the page as a first-time visitor. A tag that waits for cookie consent may not fire, so this share is a floor, not a ceiling.
- Only the home page is checked; a tool loaded only on inner pages is not counted.
- A tag on the page shows the tool is installed, not how well it is used, or whether anyone still reads its output.
- No company is named here. Figures are recomputed as companies are re-read, so they move a little from month to month; the date above is the date this figure was true.
Cite this
Qravitas (2026). Google Analytics on company websites. Qravitas Data, updated 2 Nov 2026. https://qravitas.com/insights/how-many-company-websites-use-google-analytics.html
Free to quote and reuse with attribution and a link (CC BY 4.0). The figures are also available as JSON, and the company-level readings as open evidence. Questions about the method: hello@qravitas.com.
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