How many company websites load Hotjar?

3.4% of company home pages Qravitas read load Hotjar, a floor because some tags wait for cookie consent.

What stands out

• United States loads it most, at 4.5% of 2,951 companies; United Kingdom least, at 1.5% of 203.
• Transport and logistics loads it most, at 6.1% of 148 companies; Consumer goods and retail least, at 1.7% of 409.

Who is counted

Company home pages Qravitas loaded and read successfully, where the website is confirmed as the company's own. Each company counts once, from its most recent reading in the readings from the last 180 days.

How it was measured

Each home page was loaded in a real browser as a first-time visitor, and its network requests and markup were checked for the tool's known signatures.

Why it matters

Hotjar records heatmaps and visitor sessions and runs on-page surveys. It shows a team doing qualitative work on its pages, not just counting visits.

By market

Market	Share	Companies
United States	4.5%	2,951
Other markets	4%	530
Germany	2.2%	274
India	2%	1,657
Japan	1.5%	206
United Kingdom	1.5%	203

By sector

Sector	Share	Companies
Transport and logistics	6.1%	148
Energy, power and utilities	5.2%	248
Real estate	5.1%	59
Media, telecom and entertainment	4.7%	234
Banking and financial services	4.4%	585
Hospitality and travel	4.2%	48
Technology and software	4.1%	507
Industrials and manufacturing	3.9%	696
Automotive and mobility	2.6%	156
Pharma and healthcare	2.2%	731
Consumer goods and retail	1.7%	409

Groups with fewer than 40 companies are left out rather than shown on a thin sample.

What this does not show

• Qravitas reads the page as a first-time visitor. A tag that waits for cookie consent may not fire, so this share is a floor, not a ceiling.
• Only the home page is checked; a tool loaded only on inner pages is not counted.
• A tag on the page shows the tool is installed, not how well it is used, or whether anyone still reads its output.
• No company is named here. Figures are recomputed as companies are re-read, so they move a little from month to month; the date above is the date this figure was true.

Cite this

Qravitas (2026). Hotjar on company websites. Qravitas Data, updated 2 Nov 2026. https://qravitas.com/insights/how-many-company-websites-use-hotjar.html

Free to quote and reuse with attribution and a link (CC BY 4.0). The figures are also available as JSON, and the company-level readings as open evidence. Questions about the method: hello@qravitas.com.