How many company websites load the LinkedIn Insight Tag?

11% of company home pages Qravitas read load the LinkedIn Insight Tag, a floor because some tags wait for cookie consent.

What stands out

• United States loads it most, at 15% of 2,951 companies; Germany least, at 3.3% of 274.
• Technology and software loads it most, at 26% of 507 companies; Consumer goods and retail least, at 3.7% of 409.

Who is counted

Company home pages Qravitas loaded and read successfully, where the website is confirmed as the company's own. Each company counts once, from its most recent reading in the readings from the last 180 days.

How it was measured

Each home page was loaded in a real browser as a first-time visitor, and its network requests and markup were checked for the tool's known signatures.

Why it matters

The LinkedIn Insight Tag reports visits and conversions to LinkedIn advertising and builds audiences of site visitors. It is a reasonable public sign of B2B ambition: a company installing it expects to reach buyers on LinkedIn.

By market

Market	Share	Companies
United States	15%	2,951
Other markets	8.7%	530
United Kingdom	6.9%	203
Japan	6.8%	206
India	6.4%	1,657
Germany	3.3%	274

By sector

Sector	Share	Companies
Technology and software	26%	507
Banking and financial services	15%	585
Media, telecom and entertainment	12%	234
Real estate	12%	59
Industrials and manufacturing	11%	696
Energy, power and utilities	10%	248
Pharma and healthcare	8.5%	731
Automotive and mobility	7.1%	156
Hospitality and travel	6.3%	48
Transport and logistics	6.1%	148
Consumer goods and retail	3.7%	409

Groups with fewer than 40 companies are left out rather than shown on a thin sample.

What this does not show

• Qravitas reads the page as a first-time visitor. A tag that waits for cookie consent may not fire, so this share is a floor, not a ceiling.
• Only the home page is checked; a tool loaded only on inner pages is not counted.
• A tag on the page shows the tool is installed, not how well it is used, or whether anyone still reads its output.
• No company is named here. Figures are recomputed as companies are re-read, so they move a little from month to month; the date above is the date this figure was true.

Cite this

Qravitas (2026). LinkedIn Insight Tag on company websites. Qravitas Data, updated 2 Nov 2026. https://qravitas.com/insights/how-many-company-websites-use-linkedin-insight-tag.html

Free to quote and reuse with attribution and a link (CC BY 4.0). The figures are also available as JSON, and the company-level readings as open evidence. Questions about the method: hello@qravitas.com.