How many company websites load OneTrust?
13% of company home pages Qravitas read load OneTrust, a floor because some tags wait for cookie consent.
What stands out
- United Kingdom loads it most, at 28% of 203 companies; India least, at 1.8% of 1,657.
- Media, telecom and entertainment loads it most, at 21% of 234 companies; Real estate least, at 6.8% of 59.
Who is counted
Company home pages Qravitas loaded and read successfully, where the website is confirmed as the company's own. Each company counts once, from its most recent reading in the readings from the last 180 days.
How it was measured
Each home page was loaded in a real browser as a first-time visitor, and its network requests and markup were checked for the tool's known signatures.
Why it matters
OneTrust is a consent-management platform: the banner and logic that decide which tags may run. A dedicated consent platform usually signals legal or compliance involvement in the website, and it decides what every other tag on the page can measure.
By market
| Market | Share | Companies |
|---|---|---|
| United Kingdom | 28% | 203 |
| Other markets | 21% | 530 |
| United States | 18% | 2,951 |
| Germany | 8.8% | 274 |
| Japan | 7.3% | 206 |
| India | 1.8% | 1,657 |
By sector
| Sector | Share | Companies |
|---|---|---|
| Media, telecom and entertainment | 21% | 234 |
| Consumer goods and retail | 20% | 409 |
| Technology and software | 19% | 507 |
| Pharma and healthcare | 17% | 731 |
| Automotive and mobility | 17% | 156 |
| Banking and financial services | 14% | 585 |
| Hospitality and travel | 13% | 48 |
| Industrials and manufacturing | 12% | 696 |
| Transport and logistics | 11% | 148 |
| Energy, power and utilities | 10% | 248 |
| Real estate | 6.8% | 59 |
Groups with fewer than 40 companies are left out rather than shown on a thin sample.
What this does not show
- Qravitas reads the page as a first-time visitor. A tag that waits for cookie consent may not fire, so this share is a floor, not a ceiling.
- Only the home page is checked; a tool loaded only on inner pages is not counted.
- A tag on the page shows the tool is installed, not how well it is used, or whether anyone still reads its output.
- No company is named here. Figures are recomputed as companies are re-read, so they move a little from month to month; the date above is the date this figure was true.
Cite this
Qravitas (2026). OneTrust on company websites. Qravitas Data, updated 2 Nov 2026. https://qravitas.com/insights/how-many-company-websites-use-onetrust.html
Free to quote and reuse with attribution and a link (CC BY 4.0). The figures are also available as JSON, and the company-level readings as open evidence. Questions about the method: hello@qravitas.com.
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