How many company websites still run a fall or autumn campaign in November?

0.8% of company home pages in North America, the UK, Europe and Australia mentioned a fall or autumn sale, collection, menu or campaign on 5 November 2026.

Who is counted

Websites of listed companies in the Qravitas evidence base in the United States, the United Kingdom, Germany, Canada, Australia and five other European markets, one per company, whose website is confirmed as the company’s own and whose home page could be read on 5 November 2026. Each company counts once, from one reading of its home page on 5 November 2026.

How it was measured

Each home page’s raw HTML was read on 5 November 2026. A page counts when its visible text, image descriptions or image file names use the season’s wording; a mention beside an earlier year, an award or an office party does not count. Pages with under 150 words of readable text are left out. Wording: fall or autumn (or the German Herbst) followed by sale, collection, savings, deals, edit, menu, favourites, lineup, campaign, event, essentials or refresh, and pumpkin spice. The word fall on its own does not count.

Why it matters

Fall is a feeling more than a date, which makes it the most elastic season on the calendar. Its wording on home pages shows how long companies stay with it before the holidays take over.

By market

Market	Share	Companies
Switzerland	2.5%	80
Netherlands	2.3%	44
United States	0.8%	3,007
United Kingdom	0.5%	204
Germany	0.4%	275
Sweden	0%	72
Canada	0%	49
France	0%	75

By sector, US companies

Sector, US companies	Share	Companies
Consumer goods and retail	4.9%	223
Transport and logistics	1.6%	62
Industrials and manufacturing	0.7%	404
Banking and financial services	0.3%	394
Technology and software	0.2%	402
Energy, power and utilities	0%	180
Pharma and healthcare	0%	654
Media, telecom and entertainment	0%	95
Automotive and mobility	0%	59

Groups with fewer than 40 companies are left out rather than shown on a thin sample.

What this does not show

• A mention is not always a campaign. In a hand check of 29 random mentions from this reading, 25 were the company’s own seasonal campaign or content; the rest were news headlines, blog posts, menus or incidental mentions.
• This measures what companies put on their own home page, not what they spend on media or how much they sell.
• Campaign names that avoid the words fall and autumn are missed.
• No company is named here. Figures are recomputed as companies are re-read, so they move a little from month to month; the date above is the date this figure was true.

Cite this

Qravitas (2026). Fall and autumn campaigns on company websites. Qravitas Data, updated 5 Nov 2026. https://qravitas.com/insights/fall-campaigns-on-company-websites.html

Free to quote and reuse with attribution and a link (CC BY 4.0). The figures are also available as JSON and CSV, and the company-level readings as open evidence. Questions about the method: hello@qravitas.com.