How many company websites carry Christmas or holiday-season messaging?

4.9% of company home pages in North America, the UK, Europe and Australia mentioned Christmas or the holiday season on 5 November 2026; 32% of those mentions sat beside an offer.

Who is counted

Websites of listed companies in the Qravitas evidence base in the United States, the United Kingdom, Germany, Canada, Australia and five other European markets, one per company, whose website is confirmed as the company’s own and whose home page could be read on 5 November 2026. Each company counts once, from one reading of its home page on 5 November 2026.

How it was measured

Each home page’s raw HTML was read on 5 November 2026. A page counts when its visible text, image descriptions or image file names use the season’s wording; a mention beside an earlier year, an award or an office party does not count. Pages with under 150 words of readable text are left out. Holiday-season wording: Christmas, Xmas, holiday sale, holiday gifts, gift guide, happy holidays, season’s greetings, the festive season, and the German Weihnachten and Advent terms. Holiday opening hours do not count.

Why it matters

A home page is the one channel every company controls outright and the cheapest to change, so seasonal wording there is the visible edge of a seasonal campaign. Reading the same pages in later weeks shows when each market and sector turns to the season.

By market

Market	Share	Companies
United Kingdom	14%	204
Germany	12%	275
Canada	10%	49
France	6.7%	75
Switzerland	6.3%	80
Sweden	5.6%	72
United States	3.4%	3,007
Netherlands	0%	44

By sector, US companies

Sector, US companies	Share	Companies
Consumer goods and retail	14%	223
Media, telecom and entertainment	5.3%	95
Banking and financial services	2.8%	394
Technology and software	2.5%	402
Industrials and manufacturing	2%	404
Energy, power and utilities	1.7%	180
Automotive and mobility	1.7%	59
Transport and logistics	1.6%	62
Pharma and healthcare	0.9%	654

Groups with fewer than 40 companies are left out rather than shown on a thin sample.

What this does not show

• A mention is not always a campaign. In a hand check of 30 random mentions from this reading, 22 were the company’s own seasonal campaign or content; the rest were news headlines, blog posts, menus or incidental mentions.
• This measures what companies put on their own home page, not what they spend on media or how much they sell.
• A seasonal banner that is only an image, with no descriptive file name or alt text, is missed.
• Pages built entirely in the browser have little readable HTML and are left out, which removes some large consumer sites.
• No company is named here. Figures are recomputed as companies are re-read, so they move a little from month to month; the date above is the date this figure was true.

Cite this

Qravitas (2026). Christmas and the holiday season on company websites. Qravitas Data, updated 5 Nov 2026. https://qravitas.com/insights/holiday-season-on-company-websites.html

Free to quote and reuse with attribution and a link (CC BY 4.0). The figures are also available as JSON and CSV, and the company-level readings as open evidence. Questions about the method: hello@qravitas.com.