How many US company websites mention Thanksgiving?

0.8% of US listed company home pages mentioned Thanksgiving on 5 November 2026, three weeks before Thanksgiving on 26 November; 25% of those were greetings and 33% offers.

Who is counted

Websites of US listed companies in the Qravitas evidence base, one per company, whose website is confirmed as the company’s own and whose home page could be read on 5 November 2026. Each company counts once, from one reading of its home page on 5 November 2026.

How it was measured

Each home page’s raw HTML was read on 5 November 2026. A page counts when its visible text, image descriptions or image file names use the season’s wording; a mention beside an earlier year, an award or an office party does not count. Pages with under 150 words of readable text are left out. Wording: Thanksgiving. A greeting is that wording within 120 characters of greeting language (happy, wishes, thankful, grateful, celebrate); an offer, within 120 characters of offer language.

Why it matters

Thanksgiving is the one season a company can mark without selling anything. Whether a home page greets or sells shows how a company uses the season.

By sector

Sector	Share	Companies
Consumer goods and retail	5.8%	223
Transport and logistics	1.6%	62
Industrials and manufacturing	0.7%	404
Energy, power and utilities	0.6%	180
Banking and financial services	0.5%	394
Technology and software	0.2%	402
Pharma and healthcare	0%	654
Media, telecom and entertainment	0%	95
Automotive and mobility	0%	59

Groups with fewer than 40 companies are left out rather than shown on a thin sample.

What this does not show

• A mention is not always a campaign. In a hand check of 27 random mentions from this reading, 18 were the company’s own seasonal campaign or content; the rest were news headlines, blog posts, menus or incidental mentions.
• This measures what companies put on their own home page, not what they spend on media or how much they sell.
• Investor and earnings notices that mention Thanksgiving week are excluded, but other incidental mentions may remain.
• No company is named here. Figures are recomputed as companies are re-read, so they move a little from month to month; the date above is the date this figure was true.

Cite this

Qravitas (2026). Thanksgiving on US company websites. Qravitas Data, updated 5 Nov 2026. https://qravitas.com/insights/thanksgiving-on-us-company-websites.html

Free to quote and reuse with attribution and a link (CC BY 4.0). The figures are also available as JSON and CSV, and the company-level readings as open evidence. Questions about the method: hello@qravitas.com.